Privacy policy

The Vera CQ AB privacy policy describes how we collect, manage, use, share, store and protect your personal information. This policy describes how we handle your personal information like:

1) Entered on a voluntary basis
2) Collected by us

A summary of our policy

  • We are clear and honest in how we handle your personal information
  • You should be able to easily change or delete data if you wish
  • We make sure your information is handled securely
  • It should always be easy to get in contact with us

Below is explained in more detail how we protect your information, your privacy rights and how the law protects you.


Our confidentiality statements

We commit ourselves to:

  • Handle your information safely and confidential
  • Not sell your information or forward it without your consent
  • Give you the opportunity to manage and review your data at any time

The General Data Protection Regulation (GDPR)

This policy describes most of your rights under the law. We regularly update our policy when changes take effect and when interpretations are available. To the extent that there are guidelines from appropriate industry organizations, we will follow these as far as possible. Privacy/Integrity processing matters are a permanent item on the agenda during executive management team meetings in operations where data is handled.

How the law protects you

In addition to our confidentiality commitments, business and partner agreements, your privacy data is protected by law and this section explains how it works.

According to the GDPR, we may only handle personal data if we have a legal reason to do so. This also includes processing outside of our company. The law means we must meet one or more of these reasons:

  • Fulfil an agreement or a contract
  • Comply with legal obligations
  • When it is our legitimate interest/balance of interest
  • When consent is given

Balance of interest means that we can process personal data without consent if our interests weigh heavier than the individual’s and whether the processing is necessary for the particular purpose.

Below we have listed the ways we can handle personal information, and the reasons we rely on, to do so. We also describe our legal basis for processing the information.

What we use your personal information for:

Legal basis:

Our purpose:

• Manage our relationship with our contacts
• Develop new ways to meet customer needs and develop our business
• Develop and implement market activities
• Study how our services are used
• Give advice or guidance on our services

• Consent
• Comply with agreement or contract
• Balance of interest
• Legal obligations

• Keep our records up to date, determine which of our services may interest you and tell you about them
• Develop services, and what we charge for them
• Define customer segments for new services
• Seek your consent when we need it to contact you
• Be effective in how we meet our legal and contractual obligations

• Develop and manage our brands, and services
• Test new services
• Control how we cooperate with other providers of services

• Comply with agreement or contract
• Balance of interest
• Legal obligations

• Develop services, and what we charge for them
• Define customer segments for new services
• Be effective in how we meet our legal and contractual obligations

• Supply our services
• Invoice and manage customer payments
• Follow up and claim payments
• Manage and provide financial services

• Comply with agreement or contract
• Balance of interest
• Legal obligations

• Be effective in how we meet our legal and contractual obligations
• Meet our legal obligations

• Run our business in an efficient and correct manner

• Balance of interest
• Legal obligations

• Meet our legal obligations
• Be effective in how we meet our legal and contractual obligations

• Apply our rights as stipulated in agreements or contracts.

• Comply with agreement or contract

• Be effective in how we meet our legal and contractual obligations


Grouping of personal data
We use different types of personal data and group them as follows.

Type of personal data

Description

Contact

Contact information we save and how we contact

Payment information

Details of payments

Agreement / Contracts

Details about the services we provide

Location

Data about where you are located, which may come from email or the address where you have your main employment

Behaviour

Details on how you use our services

Technology

Details about devices and technologies you use

Communication

What we learn about you from letters, email messages and conversations between us

Open data and public documentation

Information about you that is openly available on the internet

User data

Other information about using our services

Consent

All permissions, consents or preferences you provide, including how you would like us to contact you


How and where we collect personal data

We may collect personal information about you from these sources:

Personal information we receive from you:

  • When you purchase our services
  • When you refer to, or are referred to by colleagues
  • When you contact us by email, phone or letters
  • When you take part in events organised by us
  • When you use our websites, portals or apps and other web services
  • From customer surveys
  • When you participate in competitions, polls or campaigns

Personal information we collect when you are using our services, including amount, frequency, type, location, origin and recipient:


Profile and user data. This includes the profile you create to identify yourself when you connect to

our websites, portals or apps and other web services. It also contains other information about how

to use these services. We collect this data from devices you use to connect to these services, such

as computers and mobile phones, using cookies and Google Analytics / AdWords.

Third party personal information we use:

  • When companies and colleagues present you or recommend you to us
  • Social networks such as industry organization meetings and networking meetings
  • Social media such as Facebook, Instagram, Twitter, LinkedIn and YouTube
  • Marketing Research

Who do we share your personal information with?
We may need to share your personal information with other organizations to provide the service you have chosen or to:

  • Respond to government agencies, accountants, and insurance companies
  • Answer requests from your employer
  • Present you to other companies and individuals, such as course leaders and conference facilities
  • Answer mandatory market surveys and surveys
  • Manage payment

Sending personal information outside the EEA area 

We only send your personal data outside the EEA area to:

• Follow your instructions
• Meet legal obligations
• Work with our partners, agents or employees

If we transfer information outside the EEA, we will ensure that it is protected in the same way as if used in the EEA.

We use one of the following security measures:

Transmission of data to third countries outside the EEA with the same personal data protection as in the EEA

Establishes an agreement with the recipient which means that they commit to comply with the EEA standard

Transfer data to organizations included in Privacy Shield. This is a framework that sets out privacy standards for data sent between US and EU countries. This ensures that these standards are similar to those used in the EEA

 Read more about the above on https://ec.europa.eu/info/law/law-topic/data-protection_en 

If you choose not to share your personal information

We may need to collect personal data by law or under the terms of an agreement we have with your employer or you.

If you choose not to give us access to your personal information, it may delay or prevent us from fulfilling our commitments and obligations. It may also mean that we cannot perform our services. This may mean that we cancel or terminate a delivery of service you have with us.

It will be clear which data is mandatory and which is voluntary at the time of data collection.

Marketing

We may use your personal information to tell you about relevant services and offers.
This is what we mean when talking about "marketing."

The personal information we have about you consists of what you tell us, the data we collect when you use our services, or from any third party we cooperate with.

We assess your information to understand what you may want or need, or what may be of interest to you. This is how we find out what services and offers may be relevant to you.

We can only use your personal data for marketing purposes if we have your consent or if our interest weighs heavier, so-called Balance of interest. In this way, we have a business or commercial reason to use your information, but it should not lead to unfair processing of your information and in no way infringe your rights.

You may at any time ask us to stop sending you promotional messages by contacting us.

We may ask you to confirm or update your information if you purchase services from us in the future. We will also ask you the same if there are changes in the law, regulations or structure of our business.

If you change your mind, you can at any time update your information by contacting us.

How long do we keep your personal information?

The time span for how long your personal data is stored is depending on usage, system and purpose, see below:

The basis for orders and invoicing are stored for 7 years according to the Swedish Accounting Act

Communication that forms the basis for agreements/contracts and complaints is stored as long as

the case is still open and current, or the length of the validity of the agreement

Inquiries and order documents that do not need to be archived as described above are delete after 24 months by automatic deletion processes

Customer database information is saved as follows:

  • Suspects, i.e., possible customers according to Balance of interest - until cancellation
  • Prospects, i.e., received inquiries - until cancellation
  • Customers, i.e., services orders - until cancellation
  • Data on unsubscribed or relocated individuals is stored separately if the information is  the basis for course certification, however, max 5 years after last contact
  • Data on unsubscribed individuals is stored separately and blocked to avoid re-introduction
  • Other data that cannot be updated is deleted immediately

Signature lists and information for course administration are saved for 5 years and then deleted

Information in other portals for information and consent subscriptions as above

Information saved by suppliers with access to personal information as above and in accordance with a data processor agreement. 


We may handle your personal information for an indefinite period and if we do, we will ensure that your privacy is protected and secure and we commit to using the information for its specified purposes only.

How can I access my personal information?

You can access your personal information by contacting us:

Vera Clarity & Quality AB

Gotlandsgatan 74

SE-116 38 Stockholm

Email: info@veracq.com


When you want to share your personal information with other companies or organizations
You also have the right to receive personal information from us as a digital file, where technically possible, so that you can retain and use them yourself and give them to other organizations if you choose. Please note that we will only disclose the information personally or at your personal request, not to agents or colleagues without your own consent.

If you wish, we can provide the information in an electronic format that can be reused, or you can ask us to forward it to other companies or organizations for you. If you wish to do so, please contact us by email or write to us (see above).

Let us know if your personal information is incorrect
You are entitled at any time to question all information we have about you and which you think is incorrect or incomplete. Please contact us if that is the case and we will correct your information immediately.

What happens if you want us to stop using your personal information
You may at any time object to our use of your personal information, or ask us to remove the information, or stop using your personal information if there is no need for us to retain the information. This is called the "right to object", "the right to be deleted" or "the right to be forgotten".

There may be legal obligations or other official reasons why we need to keep or use your information, but please tell us if you think we should not use them.

We may sometimes restrict the use of your data. This means that the data can only be used for certain occasions, such as legal obligations. In such a situation, we shall not use or share your information in other ways while it is limited.

You may ask us to restrict the use of your personal information if:

  • The information is incorrect
  • The information has been used illegally, but you do not want us to delete it
  • The information is no longer relevant, but you want us to keep it for legal reasons
  • You have already asked us to stop using your information, but you are awaiting our answer regarding if we can continue to use it for legitimate reasons

If you want to object to how we use your information or ask us to delete it or restrict how we use it, contact us as above.

How to withdraw your consent
You can withdraw your consent at any time. Please contact us as above if you wish to do so.

How to complain
If you revoke your consent, we may not be able to provide specific services to you. If so, we will inform you.

Please let us know if you are dissatisfied with how we have used your personal information. You can contact us as above.

You are also entitled to complain at the Swedish Authority for Privacy Protection (IMY).
On their website you can find instructions on how to make a complaint: https://www.imy.se/other-lang/in-english/

Cookies

We are committed to protect your personal information (anonymously or otherwise) that we collect about you online. The following describes how we use cookies and why and how this will help us improve our service. It also describes how you can handle which cookies are stored on your device.

By using our websites (via a device) you agree that this Cookie Policy applies to that use in addition to any other terms that may apply.

We reserve the right to change our Cookie Policy. Any changes will be described here and come into effect immediately. Your ongoing and continued use of our websites means you agree to these changes.

Cookies are files that contain small amounts of information downloaded to the device you use when you visit a website. Cookies are then sent back to the original website at each subsequent visit or to another website that recognizes that cookie. Cookies make many different and useful jobs, such as managing information in forms, remembering your preferences and improving your online experience. There are different types of cookies, but they all work the same way, with marginal differences.

Our site uses session cookies that are stored temporarily in the computer's memory while a visitor is on a web page. Session cookies disappear when you close your browser. The Google Analytics and Google AdWords services use different types of cookies to measure user interaction on the site. These are saved for different time periods, but no longer than 2 years.

If you wish to restrict or block cookies set on a site - including our sites - you should do so through the browser settings in all browsers you use, on any device you use to access the Internet.

Please note that some of our services will not work if your browser does not accept cookies. However, you can allow cookies from specific websites by making them "trusted sites" in your browser.

Alternatively, visit www.allaboutcookies.org which contains comprehensive information on how to do it on a larger number of browsers.

Data security

The local storage on our devices is encrypted. All Windows devices are protected with ESET Endpoint Antivirus. Monitoring of virus protection and updating of software is done externally by an IT consultant.

Vera CQ stores documents in Sharepoint and relies on the retention in Sharepoint. No files residing outside of Sharepoint will be backed up. Sharepoint has 90 days retention time for files and folders.


Established August 2026






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